They spout their opinions on Twitter, trying to wind up players and other fans alike and turn up at pubs post-match and act like they're handing out free money.
You know it's bad when you flick through your wife's Heat magazine and see your team's colours adorning the paparazzi pages.
In the old days, you'd have the old favourites turn out before the FA Cup final, a little kick-around and a bit of banter. Now you'd have a panel show throughout the World Cup by some rotund oaf of a mildly successful sitcom, or a rolling news network fronted by an attractive lady who probably had a famous footballing dad in the 70s.
Where will it end though? Surely it won't be long before a former X Factor favourite gets a spot in a Premier League squad as part of a reality show. I shudder to think.
And a thought to leave you all with - you and your mates go for a curry post-game, all having a laugh, and in walks a minor celebrity whose whole act is a man of the people, big fan, good egg. You don't approach him, merely sit there and nod acknowledgement... But he reels off a line such as "guys, don't disturb me, I'm here for a quiet meal". Is it possible to lose any respect for that 'celeb' in one go?
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ADDITION: I also remember the North London derby on Sunday, where Roger Lloyd-Pack, who played Trigger in Only Fools And Horses made an appearance on the pitch at half-time. A well loved character from our screens, immediately 'sentenced' by Arsenal fans to a rendition of "Trigger, Trigger, you're a c**t". But maybe Harry Redknapp didn't moan enough about that, hence why it didn't make the papers...
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